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Secrets to dressing like a Parisian…

We all know that Parisians are renowned for their incredibly chic sense of style. But just how do they do it? Want to know the secrets to dressing like a real Parisian? Then you’ve come to the right place. Here is a list of our favourite Parisian brands…


Sezane is a very popular brand among Parisians. It started out as online shop but now has a boutique in the 2nd arrondissement. If you’re looking for high quality and beautiful designs, this is the place to go! It’s perfect for if you want to splurge and treat yourself! Their stock is quite limited and sells out quickly, so you’ll have to be quick!
Find it at: 1 Rue Saint-Fiacre 75002

parisian brands Sezane

Photo credit: Sézane



Longchamp is an iconic Parisian brand and no list of Parisian fashion brands would be complete without it! Whilst it is very popular abroad and with tourists in the city, a Longchamp bag is also a staple in many Parisian women’s wardrobe. These bags are so versatile and affordable! There are lots of Longchamp boutiques across Paris.
Find the flagship store at: 77 Av. des Champs-Élysées 75008

Ma P’tite Culotte

Ma P’tite Culotte is a lingerie boutique that also sells swimwear and loungewear. Known for their cute quirky designs and cosy vibe, it’s no wonder this brand is a favourite among Parisian women. It’s a great place for find high quality pieces at affordable prices.
Find it at: 14-16 Boulevard Poissonnière 75009

paris ma p'tite culotte

Photo credit: Ma P’tite Culotte



Maje is the epitome of Parisian style. It has been very successful in France since its launch in 1999 and has boutiques all over the city. Here you can find chic wardrobe staples with a Parisian twist. It’s more affordable than it’s sister brand Sandro, although it is still a bit pricey. We recommend trying their outlet stores for lower prices and discounts on it’s collection from the previous season.
Find the outlet stores at : 92 rue des Martyrs 75018; 6 rue du Cherche-Midi 75006

Sud Express

Sud Express is a great place for affordable fashion. Because sometimes we can’t always afford to splurge on new pieces for our wardrobe! Here you are guaranteed to pick up a bargain or two, and it’s a good place for stocking up on essentials. They have boutiques all over France and even abroad, not just in Paris, so there will always be one close by!

paris sud express

Photo credit: Sud Express


Comptoir des Cotonniers

Comptoir des Cotonniers was founded in 1995 and has been going strong ever since. It has lots of easy to wear pieces and is a good place to stock up on essentials. It’s ‘mother-daughter’ advertising campaigns were very successful and just go to show that Comptoir des Cotonniers have something for all women, regardless of their age. There are many Comptoir des Cotonniers boutiques across the city.


To find out what Parisian women are wearing on their feet, head on over to Jonak: a Parisian shoe brand with boutiques all over the city. They have even expanded to other major French cities too. Here you can find all sorts of good quality shoes at a reasonable price and there are so many Parisian styles to choose from. We recommend checking out the outlet section of their website for discounts and lower prices or visiting their outlet store.
Find the outlet store at: 44 Boulevard Sebastopol 75003

parisian brand jonak

Photo credit: Sortir à Paris



Rouje is an online clothing boutique founded by French it-girl Jeanne Damas. She wanted to design clothes for herself and for her friends, so you know that these clothes are actually worn by real Parisians! It showcases a variety of easy to wear pieces that are staples in any Parisian wardrobe.
So now you know the best Parisian fashion brands! Which one is your favourite? Dressing like a Parisian is easy if you know where to shop! Whatever your budget, there’s something for everyone.
Happy shopping…
Are you a shopaholic who loves to keep up with the latest trends? Then check out our article on the best concept stores in Paris.